Dublin’s Point Theatre is to re-open as a 13,000 capacity venue with a new name this December.
Mobile phone company O2 today announced Ireland’s first ever music venue naming rights deal, which will see the Dublin docklands venue renamed The O2.
O2′s branding exercises tend to be on the flailing gimpology end of the spectrum. The place is opening in December, so I imagine at this stage they’re down to fine-tuning things to produce just the right amount of boiling, impotent rage in anyone who passes within a hundred metres of it. It remains to be seen just how badly they’re going to out-stupid themselves (assumably they will want to ramp it up, like) but I can’t imagine them coming up with something that isn’t a blatant invitation to arson.
There’s also this:
The phone company will also be offering ticket incentives to its customers, saying that they will have the chance to buy tickets 48 hours before they go on general release and can receive fast track entry to the venue.
Good news for touts then. At least someone’s happy.