From rte.ie:
Dublin’s Point Theatre is to re-open as a 13,000 capacity venue with a new name this December.
Mobile phone company O2 today announced Ireland’s first ever music venue naming rights deal, which will see the Dublin docklands venue renamed The O2.
O2’s branding exercises tend to be on the flailing gimpology end of the spectrum. The place is opening in December, so I imagine at this stage they’re down to fine-tuning things to produce just the right amount of boiling, impotent rage in anyone who passes within a hundred metres of it. It remains to be seen just how badly they’re going to out-stupid themselves (assumably they will want to ramp it up, like) but I can’t imagine them coming up with something that isn’t a blatant invitation to arson.
There’s also this:
The phone company will also be offering ticket incentives to its customers, saying that they will have the chance to buy tickets 48 hours before they go on general release and can receive fast track entry to the venue.
Good news for touts then. At least someone’s happy.
I heard that if the Lisbon Treaty is ratified then you, personally, will burst into flames.
Gordon Bennett, this is embarrassing to watch.
I don’t know which makes me cringe more, the poor chap trying to explain how he uh believes, uhh, he believes that people uhhh, that people have uh rights, or the horse-voiced eejit in the back raving about how PEOPLE have DIED because of this CULT. The encounter trainwrecks merrily along until, in an ingenious piece of off-the-hookery, they decide the guy was a plant. Aha! So when you were standing there looking like complete and utter gormless twazzocks, that was just Scientology trying to discredit you! Bualadh bos lads, buladh bos.
[Link via Jazz Biscuit.]
I really should have let this go by now, but… that o2 ad. Yeah? I’ve been in the cinema a fair bit over the past few days and they insist on giving it top billing. It has its own little space between the trailers and the film. It’s hard to avoid. Which means I’ve been subjected to this kind of drivel:
We are many and we are one. We are a million different expressions. One choice. We are free texts to anyone and any network.
And there’s the whole mystic vibe going on with the music. You might wonder who their target demographic is… as far as I can tell, they’ve just noticed the vast untapped market represented by demented singularity cultists and they’re trying to get in before anyone else.
“Study Reveals Ad Is Stupid” isn’t much of a shocking headline, but this is just… who signed off on this? Who decided that this was the way to create a powerful brand image? And why did they hire the fugliest man in the country to deliver the lines? Whoever it was, I hope they got a good kick in the goolies on the way home from work that day. Just by a randomer, like, nothing personal.
This just in: Check out the Bebo page.
This is not an official page its just a fan page for use who love o2 if you don’t like o2 then don’t leave bad comments because it will be reported and deleted
If this isn’t an embarrassing stab at viral marketing, then it is surely a sign of the impending apocalypse.
Denny - them that make sausages and the like - have a problem. Rashers, right? They’re pretty cool and all, but they don’t have that je ne sais quois. They need an image boost if people are going to start having them with their tofu smoothies. So here’s the deal: Denny are running a competition. To win the probably half-decent prize, all you have to do is “share your Denny rasher craving”.
Here’s my rasher craving: fucking rashers. Those pink things you slap under a grill, yeah? Goes well with chips a la sauce.
According to the official competition site*, the current top runner is “Pesto Fusilli with Croutons, Rashers & Parmesan.” I sincerely hope someone is taking the piss.
* What happens to sites like this after the closing date? There must be an orphanage somewhere full of unwanted marketing.
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